One message. Anything.Anywhere.Anytime.

Indulge is a private concierge helping UHNIs live a little more comfortably. We are WhatsApp-first, available 24/7 across the globe.

Your Concierge
Online · always
11:42 PM
Consider it done. Confirmation in 20 minutes.11:42 PM
Both confirmed — Nobu at 9, tickets with your driver. Enjoy ✨12:02 AM
As seen on

Shark Tank India, Forbes, The Economic Times, CNBC, Elle, The Indian Express, Figuring Out, Mint, Deccan Chronicle, Businessline, Humans of Bombay and Inc42.

What we do

A lifestyle team of six, one WhatsApp away.

Concierge

The room they said was full

Sold-out finals, fashion weeks, Michelin tables, private aviation on short notice.

Sold-out finals & fashion-week front rows
Michelin tables the week they're "fully booked"
Private aviation on a few hours' notice
If it exists, we reach it.
Explore
From the request ledger

Recently marked "done."

A remote village deep in the Himalayas
Sourcing

A Diet Coke, delivered to a remote Himalayan village.

One can. No roads. No question asked twice.

Butler serving at an infinity pool above the clouds, high in the mountains
Celebration

Champagne breakfast at Everest Base Camp.

Veuve Clicquot, flown in by helicopter, poured at altitude.

A Coldplay stadium show at night, sea of glowing wristbands
Access

Coldplay Bangkok — after it sold out in minutes.

One WhatsApp message. Tickets secured the same day.

Centre Court at Wimbledon during a match
Access

Wimbledon, on 48 hours' notice.

The request every assistant says no to. We didn't.

An elegant arrival at a grand European palace hotel
Romance

Suite Coco Chanel at the Ritz Paris.

Plus a private stylist, VIP Hermès showings, and Guy Savoy — for a wife who suspected nothing.

Tanah Lot temple on the Bali coast at dusk
Emergency

A midnight medical emergency in Bali.

Handled end to end while the family slept. This is why we exist.

A medevac jet climbing against storm clouds
Emergency

An air ambulance, Phuket to Mumbai.

Specialist crew on board, hospital admission arranged before wheels-down.

A stadium glowing at night
Access

The World Cup Final — tickets, flights, hotel.

Requested on Thursday. In the stadium on Sunday.

An Hermès Birkin handbag
Sourcing

An Hermès Birkin, sourced in three days.

The waitlist is years. Authenticated, in hand, in 72 hours.

Wildebeest leaping into the Mara river during the Great Migration
Travel

Front row at the Great Migration.

A river-crossing camp in the Mara, secured for peak August.

Deep red roses against a dark background
Romance

3,000 stems, delivered before she woke.

One quiet overnight. An apartment turned into a garden.

A fine-dining amuse-bouche, delicately plated
Dining

A Michelin three-star in Paris — that weekend.

The table that "takes three months." It took us two days.

An Indian passport
Emergency

A lost passport in Milan.

Emergency documents, an embassy slot and a rebooked flight — same day.

The spire of Kashi Vishwanath temple, Varanasi
Access

VIP darshan at Kashi Vishwanath.

Priority darshan and aarti for two, arranged overnight.

Bright koi crowding a pond
Sourcing

A rare koi, flown in from Niigata.

From a champion Japanese breeder to his pond — alive and well.

Tomorrowland's main stage lit up at night
Access

Tomorrowland — after passes sold out worldwide.

Fourteen comfort passes for one group of friends.

The aurora borealis over snow-covered trees in Finland
Travel

The Northern Lights, from a private glass igloo.

Deep-winter Finland, timed to the aurora forecast.

Varenna village on the shore of Lake Como
Romance

A restaurant buyout on Lake Como.

Every table, for one question. She said yes.

A private boat at anchor in a turquoise bay
Celebration

New Year's Eve on a private yacht, Caribbean.

Charter, crew and fireworks at anchor — planned in a week.

A private jet in golden-hour light
Travel

A private jet, Mumbai to Zurich.

A flexible window, a same-day departure.

The deep blue of Pangong lake, Ladakh
Sourcing

His mineral water, delivered in Ladakh.

One brand, one bottle, 14,000 feet. Because he asked.

Formula 1 cars racing under floodlights at Yas Marina
Access

Abu Dhabi Grand Prix, race weekend.

Seats over the marina, paddock access sorted.

A chef flambéing at a private dinner
Dining

A chef flown in for a private dinner of 14.

A Goa villa, a bespoke menu, service until midnight.

The Swilcan Bridge and R&A clubhouse on the Old Course, St Andrews
Access

A tee time on the Old Course, St Andrews.

The most oversubscribed 18 holes in golf, confirmed.

An art fair booth hung with contemporary works
Access

Art Basel — VIP first-choice preview.

In the room before the red dots go up.

The Indulge app

Your Genie, now in your pocket.

Everything you ask on WhatsApp, plus a private home for your bookings, itineraries and the Indulge Shop — one tap away.

Track every request, live
Itineraries, tickets & reservations in one place
The Shop — rare finds, member pricing
The Indulge app — on-demand luxury, every request handled before you ask
Who trusts us

The people who could hire anyone keep our number.

A chauffeur holds the car door as a member walks across a night tarmac to a waiting private jet

Thank you for making my life amazing with your help, expertise, and guidance. I got truly pampered and now, I'm just used to being Indulged by Indulge. Kudos to the team!

AArjun KapoorIndulge member

I'm blown away by your attention to detail and your ability to anticipate my needs. Your dedication and expertise have been a game-changer for me.

MMrunal PawarIndulge member

You're incredibly responsive, have great taste, and are always there when needed. I'm truly happy with your support.

TTanmay BhattIndulge member

Thank you, Team Indulge, for being so proactive, available 24/7, and providing a seamless WhatsApp experience. Truly excellent service!

AAdarshIndulge member

My Concierge made my Japan journey effortless. From securing exclusive bookings to recommending hidden gems and delivering every experience with care, their service was truly exceptional.

GGitanjali MainiIndulge member

Indulge team goes above and beyond with professionalism, attention to detail, and a personalised approach.

GGautham PaiIndulge member
Tap to read →
500+
member families
180+
countries served
24/7
Always there for you
100%
Fully secured & never shared

Tell us where to find you.

And we'll be waiting for you there.

Membership
₹4 Lacs/ year
+ GST for Unlimited requests

WhatsApp-first, 24/7 around the globe.

Before you ask

Quiet answers.

What does membership cost?

Indulge Global membership is ₹4,00,000 per year plus expenses, with unlimited requests across 180+ countries. Your Genie will walk you through everything on the call — no pressure, no scripts.

How is this different from my EA or assistant?

Your assistant is one person with local reach and office hours. Indulge is a global team with direct brand relationships — Hermès to Wimbledon — working around the clock, including the hours and time zones where things actually go wrong.

Is my information private?

Discretion is the product. Requests are handled inside your private circle, never discussed, never shared. Many of our members you will never read about — by design.

What if my request is genuinely impossible?

We've delivered a soft drink to a Himalayan village and champagne to Everest Base Camp. "Impossible" is usually just expensive in effort — and effort is what you're delegating.

What happens after I apply?

A senior Genie reviews your application and calls within 24 hours. If it's a fit on both sides, your private WhatsApp circle goes live the same week.

Request an Invitation