Indulge

Indulge is your 24/7 lifestyle partner, making every request effortless. From exclusive experiences to everyday needs, we're just a message away.

Anything You Need. Anywhere You Are.

As seen on

Shark Tank India, Forbes, The Economic Times, CNBC, Elle, The Indian Express, Figuring Out, Mint, Deccan Chronicle, Businessline, Humans of Bombay and Inc42.

What we do

One Team. Endless Possibilities.

Not everything can be booked online. Some experiences are only possible through relationships built over years.

The corridor — the collection, viewed privately
Travel End-to-end travel planning and support. Private aviation · Hotels · Villas · Yachts · Chauffeurs · Visas & immigration
Asked & done

Every one of these started as
"impossible."

A remote village deep in the Himalayas
Sourcing

A Diet Coke, delivered to a remote Himalayan village.

One can. No roads. No question asked twice.

Butler serving at an infinity pool above the clouds, high in the mountains
Celebration

Champagne breakfast at Everest Base Camp.

Veuve Clicquot, flown in by helicopter, poured at altitude.

A Coldplay stadium show at night, sea of glowing wristbands
Access

Coldplay Bangkok — after it sold out in minutes.

One WhatsApp message. Tickets secured the same day.

Centre Court at Wimbledon during a match
Access

Wimbledon, on 48 hours' notice.

The request every assistant says no to. We didn't.

An elegant arrival at a grand European palace hotel
Romance

Suite Coco Chanel at the Ritz Paris.

Plus a private stylist, VIP Hermès showings, and Guy Savoy — for a wife who suspected nothing.

Tanah Lot temple on the Bali coast at dusk
Emergency

A midnight medical emergency in Bali.

Handled end to end while the family slept. This is why we exist.

A medevac jet climbing against storm clouds
Emergency

An air ambulance, Phuket to Mumbai.

Specialist crew on board, hospital admission arranged before wheels-down.

A stadium glowing at night
Access

The World Cup Final — tickets, flights, hotel.

Requested on Thursday. In the stadium on Sunday.

An Hermès Birkin handbag
Sourcing

An Hermès Birkin, sourced in three days.

The waitlist is years. Authenticated, in hand, in 72 hours.

Wildebeest leaping into the Mara river during the Great Migration
Travel

Front row at the Great Migration.

A river-crossing camp in the Mara, secured for peak August.

Deep red roses against a dark background
Romance

3,000 stems, delivered before she woke.

One quiet overnight. An apartment turned into a garden.

A fine-dining amuse-bouche, delicately plated
Dining

A Michelin three-star in Paris — that weekend.

The table that "takes three months." It took us two days.

An Indian passport
Emergency

A lost passport in Milan.

Emergency documents, an embassy slot and a rebooked flight — same day.

The spire of Kashi Vishwanath temple, Varanasi
Access

VIP darshan at Kashi Vishwanath.

Priority darshan and aarti for two, arranged overnight.

Bright koi crowding a pond
Sourcing

A rare koi, flown in from Niigata.

From a champion Japanese breeder to his pond — alive and well.

Tomorrowland's main stage lit up at night
Access

Tomorrowland — after passes sold out worldwide.

Fourteen comfort passes for one group of friends.

The aurora borealis over snow-covered trees in Finland
Travel

The Northern Lights, from a private glass igloo.

Deep-winter Finland, timed to the aurora forecast.

Varenna village on the shore of Lake Como
Romance

A restaurant buyout on Lake Como.

Every table, for one question. She said yes.

A private boat at anchor in a turquoise bay
Celebration

New Year's Eve on a private yacht, Caribbean.

Charter, crew and fireworks at anchor — planned in a week.

A private jet in golden-hour light
Travel

A private jet, Mumbai to Zurich.

A flexible window, a same-day departure.

The deep blue of Pangong lake, Ladakh
Sourcing

His mineral water, delivered in Ladakh.

One brand, one bottle, 14,000 feet. Because he asked.

Formula 1 cars racing under floodlights at Yas Marina
Access

Abu Dhabi Grand Prix, race weekend.

Seats over the marina, paddock access sorted.

A chef flambéing at a private dinner
Dining

A chef flown in for a private dinner of 14.

A Goa villa, a bespoke menu, service until midnight.

The Swilcan Bridge and R&A clubhouse on the Old Course, St Andrews
Access

A tee time on the Old Course, St Andrews.

The most oversubscribed 18 holes in golf, confirmed.

An art fair booth hung with contemporary works
Access

Art Basel — VIP first-choice preview.

In the room before the red dots go up.

The Indulge app

Your Genie, now in your pocket.

Track every request live.

Your Indulge experience, now all in one place. Built for effortless access and everyday convenience.

Shop rare finds and exclusive pieces.

Pieces sourced before they surface — reserved in a tap.

Explore luxury insights and hidden discoveries.

Curated by people who actually go.

Connect with a global member community.

Stories from Indulge — what's launching, opening and worth knowing, first.

Indulge app — concierge home
Indulge app — rare finds
Indulge app — curated experiences
Indulge app — the Newsroom
Who trusts us

They could call anyone. They choose us.

Gitanjali Maini — Indulge memberGitanjali MainiGitanjali MainiIndulge member
Kunal Shah — Founder, CREDKunal ShahKunal ShahFounder, CRED
Tanmay Bhat — Creator & comedianTanmay BhatTanmay BhatCreator & comedian
Arjun Kapoor — ActorArjun KapoorArjun KapoorActor
Nikhil Kamath — Co-founder, ZerodhaNikhil KamathNikhil KamathCo-founder, Zerodha
Nithin Kamath — Founder & CEO, ZerodhaNithin KamathNithin KamathFounder & CEO, Zerodha
…and 500+ member families worldwide

Thank you for making my life amazing with your help, expertise, and guidance. I got truly pampered and now, I'm just used to being Indulged by Indulge. Kudos to the team!

AArjun KapoorIndulge member

I'm blown away by your attention to detail and your ability to anticipate my needs. Your dedication and expertise have been a game-changer for me.

MMrunal PawarIndulge member

You're incredibly responsive, have great taste, and are always there when needed. I'm truly happy with your support.

TTanmay BhattIndulge member

Thank you, Team Indulge, for being so proactive, available 24/7, and providing a seamless WhatsApp experience. Truly excellent service!

AAdarshIndulge member

My Concierge made my Japan journey effortless. From securing exclusive bookings to recommending hidden gems and delivering every experience with care, their service was truly exceptional.

GGitanjali MainiIndulge member

Indulge team goes above and beyond with professionalism, attention to detail, and a personalised approach.

GGautham PaiIndulge member
Tap to read →
500+
member families
190+
countries supported
100K+
requests completed
<1 min
average first response
In the press

Don't take our word for it.

Also in print Forbes India Robb Report India Inc42 Deccan Chronicle Global Indian YourStory

Membership

Tell us where to find you.

Membership
₹4 Lacs/ year
+ GST for Unlimited requests

WhatsApp-first, 24/7 around the globe.

Your details

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Before you ask

Quiet answers.

What does membership cost?

Membership starts at ₹4,00,000 per year, plus any request-related expenses. Enjoy unlimited requests across 190+ countries, and your Genie will guide you through everything during your call.

How is this different from my EA or personal assistant?

Your assistant is a single point of support, limited by their availability and network. Indulge gives you access to a global team of lifestyle experts with exclusive access, trusted relationships, and 24/7 support, handling everything from everyday requests to once-in-a-lifetime experiences.

Is my information private?

Absolutely. Your privacy and discretion are our priority. Your personal information and requests remain strictly confidential, handled only by your trusted Indulge team.

What if my request is genuinely impossible?

We love a challenge. From delivering a soft drink to a remote Himalayan village to arranging champagne at Everest Base Camp, we find a way whenever possible. You make the request. We make it happen.

What happens after I apply?

Our team reviews your application and reaches out within 24 hours. Once approved, your private Indulge WhatsApp circle is activated within the same week.

The rarest luxury isn't money.

It's never having to worry.

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