Indulge
Indulge is your 24/7 lifestyle partner, making every request effortless. From exclusive experiences to everyday needs, we're just a message away.
Anything You Need. Anywhere You Are.
Indulge is your 24/7 lifestyle partner, making every request effortless. From exclusive experiences to everyday needs, we're just a message away.
Anything You Need. Anywhere You Are.
Shark Tank India, Forbes, The Economic Times, CNBC, Elle, The Indian Express, Figuring Out, Mint, Deccan Chronicle, Businessline, Humans of Bombay and Inc42.
Not everything can be booked online. Some experiences are only possible through relationships built over years.
One can. No roads. No question asked twice.
Veuve Clicquot, flown in by helicopter, poured at altitude.
One WhatsApp message. Tickets secured the same day.
The request every assistant says no to. We didn't.
Plus a private stylist, VIP Hermès showings, and Guy Savoy — for a wife who suspected nothing.
Handled end to end while the family slept. This is why we exist.
Specialist crew on board, hospital admission arranged before wheels-down.
Requested on Thursday. In the stadium on Sunday.
The waitlist is years. Authenticated, in hand, in 72 hours.
A river-crossing camp in the Mara, secured for peak August.
One quiet overnight. An apartment turned into a garden.
The table that "takes three months." It took us two days.
Emergency documents, an embassy slot and a rebooked flight — same day.
Priority darshan and aarti for two, arranged overnight.
From a champion Japanese breeder to his pond — alive and well.
Fourteen comfort passes for one group of friends.
Deep-winter Finland, timed to the aurora forecast.
Every table, for one question. She said yes.
Charter, crew and fireworks at anchor — planned in a week.
A flexible window, a same-day departure.
One brand, one bottle, 14,000 feet. Because he asked.
Seats over the marina, paddock access sorted.
A Goa villa, a bespoke menu, service until midnight.
The most oversubscribed 18 holes in golf, confirmed.
In the room before the red dots go up.
Your Indulge experience, now all in one place. Built for effortless access and everyday convenience.
Pieces sourced before they surface — reserved in a tap.
Curated by people who actually go.
Stories from Indulge — what's launching, opening and worth knowing, first.
Gitanjali MainiGitanjali MainiIndulge member
Kunal ShahKunal ShahFounder, CRED
Tanmay BhatTanmay BhatCreator & comedian
Arjun KapoorArjun KapoorActor
Nikhil KamathNikhil KamathCo-founder, Zerodha
Nithin KamathNithin KamathFounder & CEO, Zerodha
Shark Tank India · Season 4
The pitch that introduced India to Indulge.
Watch the pitch
Figuring Out · Raj Shamani
Impossible requests, private clubs & billionaire thinking.
Watch FO447
Humans of Bombay
The business of serving millionaires.
Watch the story
Also in print Forbes India Robb Report India Inc42 Deccan Chronicle Global Indian YourStory
WhatsApp-first, 24/7 around the globe.
Membership starts at ₹4,00,000 per year, plus any request-related expenses. Enjoy unlimited requests across 190+ countries, and your Genie will guide you through everything during your call.
Your assistant is a single point of support, limited by their availability and network. Indulge gives you access to a global team of lifestyle experts with exclusive access, trusted relationships, and 24/7 support, handling everything from everyday requests to once-in-a-lifetime experiences.
Absolutely. Your privacy and discretion are our priority. Your personal information and requests remain strictly confidential, handled only by your trusted Indulge team.
We love a challenge. From delivering a soft drink to a remote Himalayan village to arranging champagne at Everest Base Camp, we find a way whenever possible. You make the request. We make it happen.
Our team reviews your application and reaches out within 24 hours. Once approved, your private Indulge WhatsApp circle is activated within the same week.
